2023
FarMart
How I Simplified Fertilizer Rake Discovery for Agri-Input Retailers, Reducing Location Changes by 80% and Saving Time
Objective
The Fertilizer Rake Discovery feature is designed to help retailers efficiently locate and track the availability of fertilizer rakes in their main district and nearby areas, ensuring timely access to fertilizers.
Role
Product Designer
Platform
Android
Core Problem
As a Agri-Input retailer, I struggle with finding available fertilizer rakes in my area. The current process of searching for rakes is time-consuming and often confusing, requiring multiple location changes to check availability in nearby districts. The lack of clear navigation and suggestions leaves me frustrated, making it harder to access the fertilizers I need in time. Additionally, this inefficient discovery process impacts my ability to plan and manage inventory effectively
Approach
Through our user research and desk research using CleverTap data, we discovered that farmers and retailers face significant challenges in discovering fertilizer rakes. The data showed frequent location changes when users lands on the rake discovery page. To better understand this pattern, our customer support team reached out to a few power users, who confirmed they often changed locations to check availability of rakes in neighboring areas when rakes weren’t available locally. This reinforced the need for a more intuitive design that simplifies navigation and rake discovery across districts.
Zero State
Zero state to educate user about the feature and to ask for the location
Rake not available
State when rake is not available in a district
Rake available
State when rake is available in a district
Rake list view
List view of the available rakes in a district
Key Metrics
Metrics such as daily retention, weekly retention, DAUs (Daily Active Users), and MAUs (Monthly Active Users) are kept confidential.